WhatsApp will soon introduce advertising in the "Status" section

After several months of rumors, the advertising should soon appear on the WhatsApp application , reports the specialized website Presse-Citron . The information was confirmed Wednesday by Chris Daniels, vice president of the firm, on the sidelines of a recent event in India.

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Advertising in the "Statutes"

"We're going to put ads in Status. This will be the main mode of monetization for the company and an opportunity for companies to reach WhatsApp users, "he said in an interview with the Indian magazine Outlook India .

Since its inception, the messaging application was completely devoid of ads and claimed "100% free". This business model is changing, since its purchase by Facebook in 2014 for nearly 22 billion dollars (17.5 billion euros).

Paid features for businesses

Thus, Whatsapp is turning more and more to professionals to try to charge them different services. It has recently opened to businesses with a WhatsAppBusiness version, designed to facilitate conversations between companies and their customers. If the tool is free, sending certain messages is not free.

No calendar has yet been communicated. According to the estimates of Presse-Citron , the monetization of WhatsApp could intervene from the beginning of the year 2019.